Social Media Usage: Positive and Negative Effects on the Life Style of Indian Youth


  • Monica Munjial Singh University Institute of Emerging Areas in Social Science
  • Mohammad Amiri University Institute of Emerging Areas in Social Science
  • Sherry Sabbarwal University Institute of Emerging Areas in Social Science



Utilization of social media is an integral part of Indian youth today. Over utilization of social media, has captured the attention of youth entirely. The dependency of youths on the social media has reached at such level that, without social media, every young person cannot think about the direction of their growth. Dependency of youth on social media is now leading to addiction. Methodology: Through the several studies, it is widely accepted that over utilization of social media has profound negative influence on the Indian youth. Simultaneously, social media have also some positive effects on the life of youth. This study highlights the main purposes of utilizing social media by the youth, and attempt has been made to find out the time spent on browsing social networking sites by the youth. Results: The result of study shows that, over utilization of social media leads youth towards addiction. Conclusion: This study.


Bhargava, A, Rani, M. 2015. The influence of social media on Indian teenagers. International Journal of Science, Technology & Management, 4, 246-256.

Gurusamy, M. P. 2014. A study on the influence of social networking sites on the interpersonal relationships of college students in Chennai and Coimbatore cities of India. International Journal of World Research, XI, 48-56.

Kasturi, S. K., & Vardhan, P. B. 2014. Social media: key issues and new challenges-a study of nalgonda district. Global Media Journal-Indian Edition, 5, 1-12.

Perkinson, R. R. 2002. Chemical dependency counselling. California: Sage publications.

Petraitis, J., Flay, B. R., & Miller, T. Q. 1995. Reviewing theories of adolescent substance use: Organizing pieces in the puzzle. Psychological Bulletin, 117, 67–86.

Prabhakararao, S. 2016. Overuse of Social Media Affects the Mental Health of Adolescents and Early Youth. The International Journal of Indian Psychology, 3 (8), 13-17.

Rankin, J. H., & Kern, R. 1994. Parental attachments and delinquency. Criminology, 32, 495 515.

Reed, M. D., & Rountree, P. W. 1997. Peer pressure and adolescent substance use. Journal of Quantitative Criminology, 13, 143–180.

Siddiqui, S., & Singh, T. 2016. Social Media its Impact with Positive and Negative Aspects. International Journal of Computer Applications Technology and Research, 5(2), 071-075.

Tariq, W., Mehboob, M., Asf, M., & Khan, Y. 2012. The Impact of social media and social networks on education and students of Pakistan. International Journal of Computer Science Issues, 9, 407-411.

Valkenburg, P. M. & Peter, J. 2009. Social consequences of the Internet for adolescents: A decade of research. Current directions in psychological science, 18(1),1-5.

Wanajak, K. 2011. Internet use and its impact on secondary school students in Chiang Mai, Thailand (Doctoral dissertation, Edith Cowan University).