Investigating the Impact of Information Technology on the Growth of Iran's Tourism Industry (Case Study of Perspectives of Travel and Tourism Agency Managers)

Abstract

The impact of information technology on the growth of the tourism industry in the world has become one of the obvious. Statistics show that in countries where information technology has grown well, the tourism industry has also grown. This article examined the impact of information technology on the growth of Iran's tourism industry from the perspective of managers of travel and tourism agencies. The statistical population of the article was a number of travel and tourism agencies in Iran. A researcher-made questionnaire was used to collect data. Therefore, 384 people were randomly selected as the statistical sample size. The collected data were analyzed using SPSS software in two parts: descriptive and inferential statistics. In the descriptive part, the data were analyzed using mean, standard deviation, variance and skewness coefficient and in the inferential part, the data were analyzed using linear regression test. The results of the hypothesis test indicate that information technology has a positive effect on the growth of Iran's tourism industry from the perspective of managers of tourism agencies, advertising sites and social networks and the performance of tourism organizations, the role of governments in Providing IT infrastructure and Internet penetration in the tourism industry has greatly affected the growth of the tourism industry.