Poppulation growth and urbanization in recent years caused demand increase to utility of recreational services. Heyran telecabin recreational site is one of the most important place at the region and country due to tourism specification. So the study of Heyran telecabin recreational value can be significant to solve effect of this recreational places and tourism development. The aim of this research is the economic valuation of the Heyran telecabin recreational services. Logit model estimates on the maximum likelihood method to study in the effective factors on the people interest over the payment. Demanded data has been collected through questioner of 384 people of visitors from the corresponding forest by use of random sampling method. The results shows that 83.9 percent of visitors are interested on the payment in order to current forest. Also aducation variables,family size, sexuality, occupation, recommended price and income, have significant effect on the people willingness to pay but age variable, the importance of nature and marriage statue statically is not significant but it contains expected sign. The average of willingness to pay that it estimated about 32546 Rials for each visit.
