The effect of relationship marketing on customer loyalty to the brand, the Agricultural Bank in Kohgiluyeh and Boyer
DOI:
https://doi.org/10.24200/jmas.vol5iss01pp55-60Abstract
The purpose of this research study was to investigate the effect of relationship marketing on customer loyalty to the brand in the Agricultural Bank Kohgiluyeh and Boyer-Ahmad is in 1394. Methodology:This research is descriptive survey was conducted respectively. The reliability by Cronbach's alpha 89/0 is calculated. Information collected by descriptive and inferential statistics in the form of Pearson correlation and regression coefficients were analysed using spss software. Results:Bank managers should study the working environment with the freedom and authority to his staff, In such a way that they can create new ideas and turn them into action, the creativity and initiative in their communications with their clients.Conclusion:The results showed that the contacts view, factors such as trust, commitment, communication, social relationships, customer loyalty to the brand needs significant relationship with Agricultural Bank Kohgiluyeh and Boyer hadReferences
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