Emotional Intelligence and its Impact on Market Management
DOI:
https://doi.org/10.24200/jmas.vol4iss03pp63-66Abstract
This article discusses on emotional intelligence and its performance in organizational management. Methodology: Emotional intelligence is defined and this is compared with academic intelligence. Conditions of emotional intelligence and individual talents are explained to create emotional intelligence. Results: Then, the performance of emotional intelligence is discussed in the management of the market. Also, interpersonal intelligence, hope and optimism and their role in the market management are discussed. Conclusion: Emotional intelligence as the ability to understand the feelings and needs of others is a very useful help in guiding others in a way that leads to long-term and short-term goals and satisfaction of people and society.References
Afrouz, G., & Kamkari, K. 2008. Psychological foundations of intelligence and creativity; history, theories and approaches. Tehran University. Tehran.
Atkinson, L. 1983. Introduction to Psychology. Harcourt Brace Jovanovich Publishers (HBJ).
Ciarrochi, J. 2001. Emotional Intelligence in everyday life. New York: Psychology Press.
Colman, M. A. 2003. A Dictionary of Psychology. Oxford University Press.
Corsini, J. R. 1999. The Dictionary of Psychology. Taylor & Francis Group.
Goleman, D. 2001. Emotional intelligence, translated by Nasrin Parsa. Tehran: Roshd.
Heffernan, T., O'Neill, G., Travaglione, T., & Droulers, M. 2008. Relationship marketing: The impact of emotional intelligence and trust on bank performance. International Journal of bank marketing, 26(3), 183-199.
Kiarouchi, H. 2006. Emotional intelligence in everyday life. Tehran: Sokhan publishing.
Kidwell, B., Hardesty, D. M., Murtha, B. R., & Sheng, S. 2011. Emotional intelligence in marketing exchanges. Journal of Marketing, 75(1), 78-95.
Movahed, F. 1995. A comparative study of intellect in the realm of psychology and education. Master's thesis, Islamic Azad University. Tehran.
Naseri, E. 2008. To study concept and components of spiritual intelligence and making an instrument to measure among students at Allameh Tabatabai University in 2007-2008. Ph.D thesis, Psychology, Allameh Tabatabaei University.
Sobhani Nejad, M., & Youzbasi, A. 2008. Emotional intelligence in organizations and management (Theoretical foundations, teaching methods and express measure). Tehran: Seitroun publications.