Impact of business strategies on in selling products increase in private stores in Hamadan Province, Iran
DOI:
https://doi.org/10.24200/jmas.vol4iss02pp85-91Abstract
In today’s competitive world, companies must have great attention to customers and their needs to gain competitive advantage. Methodology: The method used in this research is survey. In this study, sampling size is based on Morgan table which included 50 managers. In this study, to determine the reliability Cronbach’s alpha coefficient was used for the research tool for data collection which was questionnaire. Results: Descriptive statistics were used to analyze the information including frequency, mean, standard deviation as well as inferential statistics including Pearson correlation test were used to verify hypotheses. Conclusion: The results showed that advertising as well as audio advertising have an impact on increasing sales.References
Achumba I.C. 2000. Strategic marketing management for the 21st century. Charlotte USA, Mac-Williams and capital publishers inc.
Bhattacharya, R. 1999. Capital Flight under Uncertainty about Domestic Taxation and Trade Liberalization. Journal of Development Economics 59, 365--87.
Bingham, C. B., Eisenhardt, K. M., & Furr, N. R. 2007. What makes a process a capability? Heuristics, strategy, and effective capture of opportunities. Strategic Entrepreneurship Journal, 1(1), 27–47.
Cadogan, J.W., Hooley, G.J., Douglas, S., Matear, S. and Greenley, G.E. 2002. Measuring Marketing Capabilities: A Cross-national Study. Joint ANZMAC/EMAC symposium Marketing Networks in a Global Marketplace. Perth, Australia, December.
Collis, D. J. 1995. The resource-based view of the firm and the importance of factor markets. Working Paper #95-070. Cambridge: Harvard Business School.
Cyprus O. 2010. Marketing Research for Excellence. Concept publications Lagos, Nigeria.
Ethiraj, S. K., Kale, P., Krishnan, M. S., & Singh, J. V. 2005. Where do capabilities come from and how do they matter? A study in the software services industry. Strategic Management Journal, 26 (1), 25–45.
Grant, R. M. 1996. Prospering in dynamically-competitive environments: Organizational capability as knowledge integration. Organizational Science, 7, 375–387.
Helfat, C. E. 1997. Know-how and asset complementarity and dynamic capability accumulation: The case of R&D. Strategic Management Journal, 18(5), 339–360.
Helfat, C. E., & Raubitschek, R. S. 2000. Product sequencing: Coevolution of knowledge, capabilities and products. Strategic Management Journal, 21(SI), 961–79.
Henderson, R., & Cockburn, I. 1996. Scale, scope and spillovers: The determinants of research productivity in ethical drug discovery. RAND Journal of Economics, 27(1), 32–59.
Hooley, G., Greenley, G., Fahy, J. and Cadogan, J. 2001. Market-focused Resources, Competitive Positioning and Firm Performance. Journal of Marketing Management. 17(5-6): 503-520.
Ibidunni O.S. 2004. Marketing Management: practical perspective, Lagos, Nigeria, concept publications.
Ketchen, D., & Hult, G. T. M. 2011. Marketing and organization theory: Opportunities for synergy. Journal of the Academy of Marketing Science, 39(5), 1–3.
Mahoney, J. T., & Pandian, J. R. 1992. The resource-based view within the conversation of strategic management. Strategic Management Journal, 13(3), 363–380.
McGahan, A. M., & Porter, M. E. 1997. How much does industry matter, really? Strategic Management Journal, 18(1), 15–30.
Morgan, N.A., Clark, B.H. and Gooner, R. 2002. Marketing productivity, marketing audits, and systems for marketing performance assessment: Integrating multiple perspectives. Journal of Business Research. 55(5): 363-375.
Porter, M. 1980. Competitive strategy. New York: Free.
Porter, M. 1985. Competitive advantage. New York: Free.
Porter, M. 1991. Towards a dynamic theory of strategy. Strategic Management Journal, 12(1), 95–117.
Porter, M.E. 1998. Competitive Advantage: Creating and Sustaining Superior Performance. The Free Press, 75-98.
Pride, W.M. and Ferrel, O.C. 2002. Marketing concepts and strategies (10th.ed) New Delhi: All Indian publishers. New York.
Proctor, T. 2000. Strategic marketing: an introduction. Routledge.
Teece, D. J., Pisano, G., & Shuen, A. 1997. Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509–35.
Winter, S. G. 2000. The satisficing principle in capability learning. Strategic Management Journal, 21(10–11), 981–996.
