Objective: Nowadays, with the acceleration of competition in the field of production and consumption, most successful companies place their resources and competitive power in the marketing circuit, or in a more complete sense, at a commercial level. Methodology: It is clear that the way of life and the continuity of organizations goes through the marketing brush, and in this complex and obscure environment that ever grows strong and innovative rivals, having a marketing strategy becomes irrelevant and necessary. Results: This article is a glimpse into product marketing strategies in its life-stages, which organizations need to find their own position in each product, to consolidate their marketing strategy to effectively combine these strategies in order to maintain their survival in the dynamic environment around them. Conclusion: It is believed that there is always a better and more effective way of doing things. The purpose of engineering is to find this way. Value engineering is an organized method and consists of various techniques. Some techniques are old, some are modified and some are new. The engineering value of the return value is the highest value for money (cost) spent.
