Objective: The purpose of the study was to investigate factors promoting innovation and application of internet of things (IOT) in Petrochemical Commercial Company (PCC) which was as an organization in which massive various data is daily exchanged and processed. Methodology: Information professionals, information system technologists and queuing functions that normally consume big data and technological resources were involved in the process of data collection using structured questionnaire and content analysis. Results: The results of this study showed that the software development, potential opportunities and capabilities, specific features of IOT, auxiliary technologies, effective technologies and management strategies have tremendous impact on internet of things. Conclusion: Moreover, fitting test showed that the research model has properly fitted the collected data; however, this study suffered from some limitations which were basically beyond the control of the research.
